Marketing Essay Example | Topics and Well Written Essays - 2000 words - 25

Marketing - Essay Example fragrance is a step in the right direction and Levi Strauss will not have any foreseeable problems in this venture being already a market leader in the apparels business which is also a part of the modeling scenario. However, the ride may not be smooth and it will take the company every effort from the launch of the new products to ensure that the perfume brand does not fall short on any count. The competition is tight and the present players in the field, including the grey market, are not likely to part with their market share without a fight. Internationally, the cosmetics and fragrance market is the domain of the affluent and the middle class. These sections of the population are vigilant. It is also a shifting clientele who are ever on the lookout for better products and will not bat an eyelid to change over to a new brand if it proves to be more effective. Cosmetics and fragrance are products of personal preferences and the packaging is as important as the product. The market is in Europe, the Americas, Asia and Australia. The clients in each zone have tastes and habits peculiar to the region. Zonal cultures have a role in the preference of cosmetics and fragrance. Hence it is important to keep in view factors that influence sale of the products in different regions. After the launch, the product may require changes in content or outlook for acceptance in different regions. Do not take anything for granted and keep feedback notes so that changes wherever required can be made in the next production batch (Cosmetics market research). The management of territorial markets is necessary to monitor the performance of the products in a specific region. Every outlet is a specific locality and it is important to get the views of the local players for they are knowledgeable about customer needs. Big brands like L’Oreal have strong presence in local markets almost everywhere. L’Oreal invests substantially in research and development. This enables them to keep